Allen Media Group plans to carry an upfront presentation for advertisers on Wednesday, April 24, in New York Metropolis.
The corporate plans to tout its portfolio of media manufacturers, which embody The Climate Channel, Native Now, Pattrn, The Climate Channel en Espanol, TheGrio and HBCUGo. AMG produces, distributes, and sells promoting as one of many largest impartial producers/distributors of first-run syndicated tv programming for broadcast tv stations. The corporate may also tout the truth that its holdings embody a library of 1000’s of hours of owned content material throughout a number of genres, cable tv networks, streaming platforms, film distribution firms, and 28 broadcast tv stations.
“The continued regular development and growth of Allen Media Group is phenomenal,” mentioned Byron Allen, founder and CEO of the corporate, in a ready assertion. “Our sturdy portfolio and revolutionary promoting options ship immense worth to our purchasers, and we’re extremely excited to showcase our unparalleled programming, occasions and expertise to advertisers throughout this yr’s Upfront on April twenty fourth.”
In June, Allen Media Group unveiled a 10-year take care of VideoAmp, one among a handful of recent distributors striving to exchange Nielsen because the leisure sector’s go-to selection for viewers measurement, because the backer of the viewers information it might use to strike offers with advertisers. The Nielsen rival makes use of digital expertise and shopper information to measure video audiences. Allen Media nonetheless makes use of Nielsen to information offers for its syndicated and native programming.
Different media firms are additionally hanging measurement offers with VideoAmp, in addition to others together with iSpot and ComScore. Dentsu Intl. mentioned in October, for instance, that it plans to make the most of expertise from VideoAmp to ensure viewers buys throughout the media portfolios of seven totally different media firms, together with Paramount World, Fox Corp., Warner Bros. Discovery, A+E Networks, Hallmark Media and NBCUniversal. Paramount, Warner and Hallmark are among the many firms utilizing VideoAmp to offer a type of different measurement system to again precise transactions with advertisers.
None of them, nevertheless, have jettisoned Nielsen to the extent Allen Media Group has.