Apple has promoted Zach Kahn, who beforehand managed the tech large’s podcast and audiobooks PR, to guide public relations for content material on Imaginative and prescient Professional, the corporate’s forthcoming AR/VR headset.
In keeping with his LinkedIn bio, Kahn will head communications for apps, companies and leisure on Apple Imaginative and prescient Professional, which is slated to characteristic apps for Apple TV and Apple Music when it launches in early 2024.
Apple unveiled the Imaginative and prescient Professional on the firm’s Worldwide Builders Convention in June, to be priced at a whopping $3,500 apiece. The corporate calls it a “spatial computing” platform, and CEO Tim Prepare dinner has in contrast the product’s coming introduction to the way in which iPhone launched smartphones to tens of millions of individuals. At WWDC, Disney CEO Bob Iger mentioned the “revolutionary” platform will let the corporate create “deeply immersive” tales in ways in which have been “beforehand inconceivable.” Iger mentioned Disney+ will probably be accessible on Imaginative and prescient Professional on “Day One” and previewed ideas the corporate is engaged on for the gadget.
In January 2022, Apple employed Andrea Schubert to go PR for Apple Imaginative and prescient Professional. Beforehand, she led PR for Meta’s Actuality Labs, the VR and AR merchandise division that features the Quest headsets.
Kahn relies out of Los Angeles. Previous to his new function, he headed public relations for Apple’s podcast enterprise for practically 4 years. As of January, he was additionally managing PR for the corporate’s books enterprise. Earlier than becoming a member of Apple in 2019, Khan was senior supervisor of podcast advertising at Vox Media, and in addition labored at corporations together with Google, Nest and Uber.
Taking up PR duties for Apple’s podcast group is Olivia DeJesse, who additionally manages media relations for the Health+ subscription service. Apple has remained a notable participant within the podcast house, which it helped create practically twenty years in the past, and has moved ahead selectively to launch its personal authentic podcast programming. In June 2021, the corporate launched Apple Podcasts Subscriptions, a market for creators to distribute premium podcasts, in a bid to start out monetizing its podcast app.
On Apple’s September quarter earnings name Thursday, Prepare dinner reiterated that Imaginative and prescient Professional is on observe to launch within the U.S. in early 2024. The corporate reported document income in its companies enterprise section, which grew 16.3% year-over-year to $22.3 billion, whereas general income declined about 1%.