Drake is seeking to broaden the purview of his OVO Sound imprint with the announcement of a partnership with Todd Moscowitz’s Santa Anna Label Group.
OVO Sound, which Drake oversees alongside Noah “40” Shebib, Oliver El-Khatib and Mr. Morgan, will stay a standalone label distributor as a part of the deal, whereas Santa Anna will present A&R, manufacturing, finance and accounting, advertising and promotion, and artist and label companies.
Drake has lengthy tied the OVO model—which stands for October’s Very Personal—to his music, relationship again to his early releases in 2006. He formally based the impartial label in 2012 as a subsidiary of Warner Information, the place Moscowitz served as co-president and CEO from 2010 by way of 2013, and has launched initiatives from Majid Jordan, Dvsn and Roy Woods. The deal comes within the wake of the announcement of OVO signee PartyNextDoor’s new album “P4,” slated for launch within the first quarter of 2024.
Moscowitz, who bought his begin within the business working below Lyor Cohen as head of Rush Communications, has had posts all through his decades-long profession at Violator, Def Jam and Asylum Information. After his tenure at Warner, he co-founded indie label 300 Leisure after which, in 2016, established Chilly Warmth Information (later renamed Alamo Information) below Interscope. In early 2023, he partnered with Sony Music Leisure to launch the artist and label companies firm Santa Anna with former Geffen Information GM Lee L’Heureux as president.
“OVO has all the time been about music first. Along with Drake, 40, and Oliver, we’re excited to accomplice with like-minded individuals in Todd, Lee and the Santa Anna crew,” says Mr. Morgan, president of OVO Sound. “We really feel strongly that the mixture of our groups will enable for each our present and future artists to flourish.”
“After 10 years, it’s thrilling to reunite with Drake, Morgan, 40, Oliver and the OVO Sound crew to collaborate on new methods to help their spectacular roster of artists,” provides Moscowitz. “Collectively, I look ahead to working with a best-in-class administration crew to develop alternatives to assist scale their enterprise and take their artistry to new heights.”