As anticipated, Justin Timberlake has dropped his new single and video, “Egocentric,” persevering with the rollout main as much as his first album in 5 years, “All the things I Thought It Was.”
“Egocentric,” which was premiered at a particular live performance in Timberlake’s hometown of Memphis final week, was written by the singer, Louis Bell (Taylor Swift, Publish Malone), Cirkut (Maroon 5, The Weeknd), Theron Thomas and Amy Allen and produced by Timberlake, Louis Bell and Cirkut. The video was directed by Bradley J. Calder (SZA, Tinashe).
The tune is a midtempo, pulsating ballad with love-themed lyrics that would have come from a lot earlier within the 42-year-old singer’s profession, “I would like each little bit of you, guess I’m egocentric.” The video is self-deprecating, displaying an unshaven, T-shirt-clad Timberlake rising more and more annoyed as he rehearses for a video shoot in a cavernous studio. It will get surreal when he climbs right into a weird, miniature, unusually lengthy room with a crimson phone on the finish of it, which he lastly reaches — and is then again within the studio, smashing the miniature set along with his foot from the skin (presumably an indirect reference to the duvet of his 2006 smash album “FutureSex/ LoveSounds,” which featured him smashing a disco ball along with his foot). The clip closes with him performing the tune in a trendy swimsuit, full with modern dance strikes.
The marketing campaign continues in surprisingly conventional vogue for Timberlake with an look on “The Tonight Present With Jimmy Fallon” tonight (Jan. 25) and “Saturday Night time Reside” this Saturday, and a particular free live performance at New York’s Irving Plaza subsequent week — all of which he has completed incessantly up to now. The 2 NBC reveals have lengthy been platforms for the singer — he has a long-running bromance with Fallon particularly.
Nevertheless, the singer has stored a low profile in recent times, notably after the lukewarm response to his 2018 album “Man of the Woods.” In these years he has primarily returned for songs within the soundtracks to the “Trolls” movies, together with “The Different Facet” with SZA, launched in 2020 simply earlier than the pandemic, and late final 12 months with ‘Higher Place,’ which discovered him reuniting with NSYNC, the boy band that launched him to stardom within the Nineteen Nineties. Whereas that tune appeared to recommend a full reunion is perhaps within the offing — the group seems within the movie in animated type — he appeared set on a full solo return as an alternative.
His longtime musical collaborator TImbaland broke the information of the approaching album to Selection final April, describing it as a return to the “enjoyable Justin” of “FutureSex/ LoveSounds” after the far more critical “Man of the Woods.”
“It’s enjoyable Justin,” he mentioned. “It’s like ‘FutureSex /LoveSounds,’ however nothing too heavy, simply supplying you with what you’d count on from us: not overthought, the lyrics should not so deep, it’s bob-your-head, dance-to-it music. Music is a younger sport, and it’s a must to preserve it enjoyable — enjoyable and younger. We’ve each seen loads of life, however you’ll be able to’t overthink it due to that, it’s a must to deliver out the 13-year-old, 18-year-old once more, you understand? If not, you will get into the old-fogey stage actual fast. (Laughter) That’s simply the world we stay in.
“So it’s a must to know easy methods to be genuine and true to the artwork and perceive it, and that’s what this album is,” he continued. “We took our time. We had songs that perhaps had been too sophisticated, however we mentioned “We wish it to really feel like ‘FutureSex’ half two,” so we picked songs that can match that.”