In an unprecedented transfer, legendary Spanish soccer membership FC Barcelona, house to Lionel Messi for 21 years, has launched online game platform Barça Video games, the primary of its variety created by a sports activities membership.
Developed collectively by FC Barcelona, Mas Ros Media and FireSPORTS, Barça Video games was unveiled Nov. 8 on the FC Barcelona museum headquarters in Barcelona, Spain.
The brand new platform won’t solely supply video games but additionally quite a lot of streaming content material, together with collection, documentaries and flicks catering to the gaming group.
Slated to launch in April subsequent yr, Barça Video games kinds a part of the Membership’s purpose to create digital content material for leisure, along with the mission to strategy new audiences and attain new generations of followers.
The presentation befell within the Barça Immersive Tour, the most important immersive room in a sporting museum in Europe, and was attended by FC Barcelona president Joan Laporta in addition to Marcos Santana, the founding father of Mas Ros Media, and Rodrigo Figueroa Reyes, founder and CEO of FireSPORTS.
“The creation of the Barça Video games platform is in response to the Membership’s want to proceed main when it comes to new alternatives and to help the development of the Digital Espai Barça, bringing collectively in a single digital group all these Barça followers now we have world wide and strengthening their sense of belonging to FC Barcelona,” mentioned Laporta of the membership which, in 2022 and for 2 consecutive years, was the chief in fan engagement, boasting over 1.4 million interactions globally. It solidified its standing as probably the most adopted sports activities entity on social media, with a staggering 400 million followers.
Mas Ros Media founder Marcos Santana, identified that “broadband fragmented leisure, sport and video video games mixed will grow to be leaders within the sector,” including that Barça Video games “represents each in a single platform and beneath the Barça model, probably the most necessary and related in sports activities in your entire world.”
Rodrigo Figueroa Reyes, founder and CEO of FireSPORTS, famous: “Barça Video games will grow to be a dream for crucial manufacturers on the earth as a result of it should permit them to attach with probably the most advanced and troublesome audiences to achieve, through inventive, refined and distinctive codecs from the world-famous FC Barcelona.”
At the moment in improvement, the platform will quickly unveil bulletins and occasions, offering insights into its fusion of conventional sports activities with gaming. Because the anticipated launch date approaches, extra particulars might be revealed. The presentation supplied a glimpse into upcoming actions, together with music on Spotify, gaming, tournaments, socializing, and an unique retailer for Barça Video games merchandise and occasion tickets. Gamer passes can be found now.
Barça Video games will function on-demand content material, fostering an interactive world group centered round FC Barcelona. Customers can accumulate factors for entry into the Digital Masia, a digital model of the famend academy, aiming to develop each skilled and informal players and promote academic initiatives by means of streaming, broadcasting, manufacturing, and social media administration.